In 2006 they were cost competitive, they beat Dell to punch not only at launching 64-bit dual-core models but at even beating them in price. Apple became a maker of great PCs, not just Mac OS X machines but actual great Windows machines. They've been that for much of the past 25 years, yes, but around 2006 Apple actually did good to this world at a time when Microsoft and other PC makers were mired in muck.

Unfortunately in the months leading up to Macworld, Apple reverted to its old ways of merely marketing over-priced product to elitist jerks (think: Macbook Air). Just a year or two ago Apple was very aggressively eating into the PC notebook market share, selling not only good Windows and Mac OS X compatible notebooks and desktop PCs, but actually pricing them at a point very competitive to Dell or HP. The idea of the 25th show, a quarter century of Mac, screamed of nostalgia and bringing in some legacy computers to contrast all the cool new hardware and the new Mac OS X Apple should have been announcing.īut Macworld 2009 went terribly wrong, and this time I don't blame the crooked banks or the poor economy. I myself was preparing an old Mac G5 to bring to Macworld to demo various emulation software running both on Mac OS X and on Fedora Linux. The recent release of the Intel Core i7 processor hinted at a desktop refresh of the iMac and Mac Pro product lines with that processor, much as has been done in years past. The popularity of the iPhone and the Atom processor hinted at some sort of larger touch screen tablet device. For more than 6 months the rumors about 'Snow Leopard' (Mac OS X 10.6) have circulated that it would launch at Macworld.

Macworld 2009 should have been all sorts of things. An event where I started exhibiting my Macintosh emulation products at in 1998, and which I was excited to sign up for again last spring when I reserved my booth to promote free and open source emulation software. This past week was supposed to be about a great event for the Macintosh community: the 25th annual Macworld Expo in San Francisco.

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